3G Optimisation Conference & Exhibition, 10th -11th of March 2009, Movenpick Hotel, Prague

You will be redirected to http://www.3gconference.com/ .. Please wait.

Agenda

Conference Day 1 - Tuesday 10th March 2009

Registration & Refreshments

08:30

Conference Welcome & Speed Networking Session

09:00
  • Sabah Hussain, Conference Researcher, Informa Telecoms & Media

Opening Remarks from Chairperson

09:10
  • Jean-Pierre Bienaime, Chairman, UMTS Forum, France

OPTIMISATION TECHNIQUES & PERFORMANCE MEASUREMENT

Market Update: Examining the Growth in 3G Services

09:15
  • Projected growth of 3G and HSPA
  • Examining 3G services where demand has increased
  • Highlighting areas of the 3G network that will require investment to cope with demand
  • Meeting the challenge of improved indoor and rural coverage
    Daniel Pelikan, o2 Czech Republic

Efficient Optimisation Techniques with Event Based Recordings

09:40
  • Basics of event based functionalities
  • Automated neighbour optimisation process
  • Enhanced performance management
  • Deep investigation with event based recordings
  • Attila Kasa, Radio Network Optimisation Expert, T-Mobile/Magyar Telekom, Hungry

Improving UMTS Performance Using Ray Tracing Propagation Models and Automatic Cell Planning Tools

10:05
  • Using an automatic cellular planning tool to significantly improve the quality and coverage area of UMTS networks
  • Better indoor coverage by optimising outdoor macro coverage
  • Optimal traffic balancing and efficient utilisation of the existing radio infrastructure
  • Minimizing the use of drive tests
  • Maximising investments and improving the processes of planning and optimisation
  • Stefano Ricca, UMTS Radio Access Specialist, Swisscom, Switzerland

Morning Refreshments & Exhibition Visit

10:30

Area Performance and Revenue Capability Review APRCR

11:15
  • Introduction to APRCR
  • Analysis and area benchmarking
  • Data check: discrepancy check and cell audit
  • Cell level performance and survey analysis
  • What is the revenue capability?
  • Mehdi Achiakh, Country Optimisation Manager, Wana, Morocco

Examining HSDPA & HSUPA Performance In A Live Network

11:40
  • Outlining the importance of measuring network performance and service quality
  • What are the most valuable KPIs and how can you measure them?
  • Overcoming the challenges of ensuring QoS in a live HSDPA network
  • Analysing HSDPA performance results in practice; how do they compare to forecast
  • models?
  • Identifying key optimisation areas and parameters
  • Andrea Garavaglia, Senior Staff Engineer, Qualcomm, Germany

PANEL DISCUSSION: Challenges of Monitoring Customer Experience

12:05
  • Determining KPIs to focus on service quality
  • What is the best way of measuring customer behaviour and traffic flow on the 3G network?
  • Difference between measuring KPIs and KQIs for customers
  • How can marketing information be utilised to measure customer experience?
  • Mehdi Achiakh, Country Optimisation Manager, Wana, Morocco
  • Stefano Ricca, UMTS Radio Access Specialist, Swisscom, Switzerland (tbc)
  • Ralf Weber, Staff Engineer Manager, Qualcomm

Using Advanced Geo-Localization Techniques to Achieve Superior Performances and Better Business Results

12:30
  • Discovering new available techniques that allow better performances and reduced capital and operational expenditures
  • How events and issues are automatically mapped onto GIS how this allows immediate actions to increase QoE more efficiently
  • Understanding how to turn network data into actionable information faster through the use of dashboards and KPI trend analysis
  • Learn how radio effective optimization can be a significant source of OPEX and CAPEX savings
  • Martin Polak, Product Manager - Test & Optimization, Tektronix Communications

Networking Lunch & Exhibition Visit

12:55

Automating 3G optimization

14:10
  • An innovative model in optimisation process
  • Automatic optimization based on expert system
  • Gather and share best practices across the organisation
  • Richer diagnosis performed over various data sources.
  • Thierry Jacq, UMTS Product Manager, Astellia, France

Revenue Driven Optimisation

14:35
  • From traditional methods into Integrated Systems
  • The end user perspective as a decision factor - SQM
  • Optimisation target: A tailored end 2 end approach
  • Case studies
  • Jose Gama, Sr. Manager - Professional Services Business Development, Motorola Home & Networks Mobility Solutions - EMEA

Enhanced Network Performance with Automised Reporting

15:00
  • Automised reporting for successful identification of KPI's and network issues
  • Determining key parameters that should be placed under automatic optimisation
  • Automation of reporting and root cause diagnostics
  • Andrea Rapagnetta, UMTS Radio Access Specialist, Wind, Italy

OPTIMISING NETWORK CAPACITY FOR 3G DATA SERVICES

Impact of Flat Rate Data Plans on the 3G Network

15:25
  • How can operators get ahead of increased data usage?
  • Examining short-term planning options for operators
  • Are traditional methods good enough to keep up with the demand on the network?
  • Sen Lin Zhang, Principal Radio Design Engineer, o2, UK

Afternoon Break & Exhibition Visit

15:50

Traffic Management Across 2G and 3G Networks: Optimising Capacity in the Network for Data Services

16:20
  • Understanding customer usage patterns to forecast traffic flow and determine network requirements
  • Upgrading the 2G network to enable smooth migration of traffic from the 3G network
  • Achieving seamless handover between cells and networks
  • Dr. Jakov Stojanovic, Radio Network Optimisation Manager, Telenor, Serbia & Montenegro

Assessing Terminal Performance in the 3G Network

16:45
  • How to various terminals compare in terms of performance ad QoS?
  • Installing systems to measure terminal performance
  • What is the impact of a poorly performing terminal?
  • Analysis of why certain terminals perform badly: what is the root cause of this problem?
  • Florian Michel-Gabriel, Senior Manager, Accenture - Communications & High Tech, Italy

PANEL DISCUSSION: Migrating Traffic onto Additional Carriers

17:10
  • Forecasting network traffic to make efficient investment in additional carriers
  • What are the particular challenges for data traffic?
  • When and where the traffic should be migrated to a second or third carrier?
  • Outlining and overcoming the interference challenges of operating multiple carriers on the mobile network
  • Distributing traffic to best meet the desired QoS for both voice and data traffic
  • Moving traffic to difference frequency bands during network overload
  • Dr. Jakov Stojanovic, Radio Network Optimisation Manager, Telenor, Serbia & Montenegro
  • Sen Lin Zhang, Principal Radio Design Engineer, o2, UK
  • Attila Kasa, Radio Network Optimisation Expert, T-Mobile/Magyar Telekom, Hungry

End of Day 1

17:35

Conference Day 2 - Wednesday 11th March 2009

Registration & Refreshments

08:30

Opening Remarks from Chairperson

08:55
  • Jean-Pierre Bienaime, Chairman, UMTS Forum, France

UMTS 900

Market Update on UMTS 900

09:00
  • Examining current deployments: Where have deployments taken place?
  • Estimating the impact on CAPEX and OPEX compared to UMTS 2100 MHz network deployment
  • Is a decrease in subscription rates for GSM expected?
  • Jean-Pierre Bienaime, Chairman, UMTS Forum, France

Planning Considerations for UMTS 900

09:30
  • Where should UMTS 900 coverage be?
  • Impact of UMTS 900 on 2G coverage; is a further roll out of GSM required?
  • Ensuring there is substantial ‘fall back coverage’ for GSM
  • Site planning - coordinating the sites for GSM and UMTS 900?
  • What speed of HSPA is required for UMTS 2100 and UMTS900?
  • Comparing UMTS 900 to the alternatives: HSPA in higher frequency bands, HSPA+, LTE
  • Bjorn Amundsen, VP & Director Head of Coverage, Telenor, Norway

CASE STUDY: UMTS 900 Trial Results from a European Operator

10:00
  • Outline of the UMTS 900 pilot network
  • Assessing the impact on the performance of the existing GSM network
  • Achieving effective network management of both the established GSM 900 and the new UMTS 900 network
  • GSM 900/UMTS 900 co-location interference management
  • Comparing WiMAX with UMTS 900 MHz: to what extent are they competitive technologies?
  • HSDPA performance in UMTS 900
  • Konstantinos Chalkiotis, Broadband Access Networks, Cosmote, Greece

Morning Refreshments & Networking Break

10:30

CASE STUDY: Elisa Corp: A UMTS 900 Deployment in Europe

11:15
  • Examining Elisa Corp’s experience of deploying UMTS 900 in Finland and Estonia
  • What optimisation challenges needed to be overcome to make the deployment successful?
  • Comparing UMTS 900 in urban and rural areas: Where is UMTS 900 most effective?
  • Quantifying the OPEX gains from increased coverage and a decrease in the number of Node B’s
  • Timo Sippola, Senior System Design Engineer, Elisa Corp, Finland

Regulatory Barriers for UMTS 900 - What Challenges do Operators Face?

11:45
  • Overview of the European regulations surrounding re-farming and UMTS 900
  • How can regulators promote UMTS 900 and get involved in the trial phase?
  • Impact of the digital dividend - when can operators expect to receive the spectrum from the regulators?
  • Alain Clei, Spectrum Management, France Telecom R&D, France

PANEL DISCUSSION: Comparing UMTS 900 to HSPA+ and LTE: Does UMTS 900 Emerge as the Low Cost Alternative?

12:15
  • Comparing deployment and optimisation costs for UMTS 900, HSPA+ and LTE
  • Is UMTS 900 an easier solution for indoor and rural coverage?
  • Can UMTS 900 compete and provide significant data rates as HSPA+ and LTE?
  • Examining the possibility of HSPA+ 900 and LTE 900
  • Konstantinos Chalkiotis, Braodband Access Networks, Cosmote, Greece
  • Bjorn Amundsen, VP & Director Head of Coverage, Telenor, Norway
  • Timo Sippola, Senior System Design Engineer, Elisa Corp, Finland
  • Alain Clei, Spectrum Management, France Telecom R&D, France
  • Sean Cordone, VP Engineering, ISCO International

Networking Lunch & Exhibition Visit

13:00

THE FUTURE OF THE 3G NETWORK

Determining the Migration Path to HSPA+

14:15
  • Technology considerations for upgrading Node B’s to HSPA+
  • Examining the capacity enhancements that HSPA+ is expected to bring
  • How easily and effectively can MIMO’s be installed onto current basestations?
  • Understanding the impact of HSPA+ on legacy networks
  • Dr. Erol Hepsaydir, Director of Radio Solutions, Hutchinson 3G, UK

Self Optimising and Self Healing Networks

14:45
  • Analysing the market imperatives and technology enablers sustaining self-adapting networks
  • Dramatically increasing the speed at which networks react to changes in demand
  • Enabling automatic recovery from critical hardware failures
  • Can tilt and power settings change during the day or in response to transient traffic conditions?
  • Ljupco Jorguseski, Technical Consultant/Researcher, TNO, The Netherlands

Improving Indoor Wireless Coverage by Means of Smart Repeaters

15:15
  • Overview of user dissatisfaction which leads to churn
  • "Wireless substitution" trends and their influence
  • The market for femtocells and their role in enhancing indoor coverage
  • The market for smart repeaters and their role in enhancing indoor coverage
  • The market for FMS services and their role in enhancing indoor coverage
  • Are these technology approaches are competitive or complementary?
  • Dr. Michael Lotter, VP of Engineering, Nextivity

Afternoon Break & Exhibition Visit

15:45

Technical Challenges of Network Sharing

16:15
  • Determining the options open to operators for RAN sharing
  • Sharing Node B’s and RNCs (b) Shared masts (c) Shared antennas
  • Evaluating the challenges of operators sharing the same frequency, including:
    (a)Interference (b) Traffic prioritising (c) Combined QoS
  • How to gather network data and effectively optimise and manage the radio network
  • David Barker, Quintel Technology, UK

PANEL DISCUSSION: LTE - Evolution or Revolution?

16:45
  • Can the network be optimised or will it have to be re-built?
  • Examining the technical differences between LTE and current 3G networks
  • Will existing cell sites be able to support MIMOs and the additional antennas that LTE will require?
  • Is HSPA+ a necessary stepping stone to LTE?
  • Dr. Erol Hepsaydir, Director of Radio Solutions, Hutchinson 3G, UK
  • Ljupco Jorguseski, Technical Consultant/Researcher, TNO, The Netherlands

End of Conference

17:15
Download Brochure

Sponsorship

Please contact:

Roland Behrendt
Senior Portfolio Sales Executive
Networks Portfolio
Direct: +44 (0) 20 7017 5613
Fax: +44 (0) 20 7017 4947
Email:
roland.behrendt@informa.com