Post-Conference Workshop
Planning a Long Term Deployment Strategy
With the prediction that 24 million people will use LTE for mobile broadband by 2012, there no better time to start planning a long term LTE deployment, learning from the lessons of UMTS/HSDPA and other 3G networks.
This workshop will go back to the basics of planning a network and give practical advice on the key challenges in planning a LTE network. Understanding the customers, targeting the right market and delivering the performance are just some of the essential topics that are covered. Just as important are the technical details of how to plan and run trials smoothly and effectively, without impairing QoS.
Who Will Benefit?
By attending this hands on workshop CxO’s, Network Planning Engineers, Optimisation Technicians, Infrastructure Providers, Device Manufacturers and Business Development Staff can gain an in-depth understanding of the deployment challenges that the industry faces, in order to ensure that future LTE deployments are successful and profitable.
Workshop Leader
Eduardo Sanchez, LTE ProductMarketing, Nortel
Prior to his role in LTE, Eduardo worked on UMTS in marketing and presales
activities with customers in Spain and Portugal.
Eduardo joined Nortel from Nokia in 2000, and prior to this he worked in
Retevision, Spain's national TV carrier, second fixed telephony operator and third
mobile operator (now Orange).
Eduardo is a Telecommunications Engineer (MSc) from Madrid's Universidad Politecnica, and a member of the Spanish Telecom Engineers Association (COIT/AEIT). Eduardo is married and has a 11-month daughter who is his biggest challenge nowadays.
Agenda
Registration & Coffee
Planning & Feasibility Assessment of LTE
- Understanding Cost-Quality-Capacity trade-off to define level of service relative to revenue
- LTE competitive advantage
Key Challenges of Designing the Network
- Understanding the network architecture
- LTE overlay of GSM/UMTS core network
- Spectrum opportunities for LTE
- RF planning and design
- Backhaul Design
Coffee Break
Market Factors that Influence LTE Design
- Where will the most amount of revenue be generated?
- Should Operators focus their efforts on urban areas only?
- Understanding the importance of have good quality in-building coverage
- How can LTE deliver a return on CAPEX and beneficial returns on OPEX?
Managing Trials and Deployments
- Deployment and optimisation costs for LTE
- Conducting trials without impairing QoS
- How to start on a small scale and then build up the network
- Mobility and coexistence with GSM and UMTS
- Assessing capacity and performance trade offs
Lunch
Targeting the Business Market
- The importance of having a range of user terminals available when the network is deployed
- Marketing strategies: What worked with HSDPA and what didn't?
- Stimulating demand and having services available that customers want
- Enterprise convergence: unifying the communications
- How to compete with fixed line broadband and ensure profitability
Coffee Break
The Applications in the LTE Era
- Applications that will require LTE to work and/or work sufficiently better in that the end user recognizes the difference
- Applications that will be moved to LTE for cost reasons
Group Discussion/Q&A Session
End of Workshop
